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The Gant brand was born in 1949 in New Haven Connecticut as a family run business. Initially making shirts, Gant was innovative in the introduction of the locker Loop, the box pleat, the back collar button and the button tab. These details are still unanimous today with the Gant shirt. Gant became an American Iconic label transforming the ordinary white shirt into colour and stripes, the birth of the Oxford shirt. Gant were known as a sportwear label and in the early 70’s they produced their first American sportswear collection.
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